It’s great to see past marketing efforts driving our growth today, everything from email campaigns that have kept us top of mind with potential clients to networking event attendees still reaching out months later. We’re big believers in consistently trying new things to increase brand recognition and become an authority in the space. The most impactful and unexpected growth driver has been our YouTube channel where Chris consistently creates educational content showing people how to do what we do. Over the past year we’ve seen more and more people reach out to us directly after watching one of these videos. Each of these inbound prospects would otherwise take hours to find through traditional direct outreach. The best part is that inbound leads already trust our expertise before we even start the conversation. Another satisfying trend we’ve seen throughout the year is the return of past clients such as Joya Dass. Many people have circled back to our business development services after trying alternatives, often saying they were unable to find the same quantity and quality of prospects we’re able to deliver. Good work is just as important as good marketing since it drives renewals and referrals. Finally, we’re excited to announce a new CFO for Uptown Creation and Uptown Consulting, Ethan Bruning. Check out the New Teammate section below for more about his journey. New Teammate: Ethan Bruning currently resides in West Des Moines, Iowa. He comes to us from the world of public accounting (Deloitte) and is excited to bring his corporate knowledge and expertise to help Uptown continue to grow! During his 7-year span at Deloitte, he worked as an audit in-charge on both public and private companies in a variety of industries including but not limited to manufacturing, consumer products, insurance, mortgage banking, and benefit plans.He has also been apart of proposal teams for winning RFPs within the Higher-Education and Not-For-Profit space. Before moving to West Des Moines, he completed his bachelor’s degree at Iowa State University (roll clones) in Accounting. I had the pleasure of working with Ethan during my time at Deloitte and know the energy he brings to every team he’s a part of. I’m excited to be working side-by-side with him again and Uptown’s lucky to have him aboard! P.S. He made say “roll clones” which is the least I can do considering what my Hawkeyes put him through every year.
