Who is Uptown Creation?

Uptown Creation was founded in 2016 by Chris Cozzolino and Conor Paulsen after meeting at The University of Iowa. Both had a background selling products on Amazon, eBay, and their own private label websites. Around this time, Instagram announced its plan to create a marketplace for physical products mixed with social media. In an effort to drive attention and traffic to our own products, Uptown gained expertise growing and scaling Instagram accounts – to the point that brands were reaching out for Instagram growth and consulting.

For the next few years, Uptown operated as an Instagram growth and consulting firm, working with some of the largest brands and creators. Our primary differentiators were the quality of service we were able to provide, as well as unmatched attention to our customers through ongoing communication and consulting.

From this experience, we determined the fundamental process of authentic direct outreach to be applicable over many channels. Our core principle of service creation became (1) acquiring underpriced attention and (2) then servicing our clients using these methods. Through trial and error, we learned that building meaningful relationships through social media does not work well through automation and copy-pasted scripts (go figure), and human-to-human direct outreach became the key to our success as a company.

We spent the next few months leveraging what we had learned from Instagram to build a completely human-powered service that fulfilled what our clients were asking for all along – new leads and business relationships. We differentiated ourselves by avoiding shortcuts and providing unmatched attention to each client’s success. This relationship management, coupled with an authentic approach, allowed our business to scale and opened doors to work with larger organizations.

Working with both individuals and businesses during this time, we identified that our greatest strength was B2B Business Development. Naturally, we set our sights on LinkedIn. Much of 2019 was spent researching, testing, and implementing the most effective utilization of LinkedIn’s Sales Navigator tools. We developed a completely human-powered LinkedIn Lead Generation service and continued to innovate.

Automation became a curse word, and instead we invested in high-quality communicators to speak on each client’s behalf. As a result, Uptown has built a reputation for invoking excellent conversations and consistently delivering high-quality leads through direct outreach.

Uptown Creation is now a 20-person (proudly remote) organization working with hundreds of businesses worldwide to rethink Business Development, consulting, and modern worklife.

Austin Sabella

Chief Executive Officer

Conor Paulsen

Co-Founder & President

Chris Cozzolino

Co-Founder & CTO

Erin Quinlin

Chief Operations Officer

Bryan Temin

Senior Customer Success Manager

Kelly Fairbrother

Director of Operations

Lovo Baysah

Customer Success Manager

Ariel Brown

Customer Success Manager

Andrew Lammers

Account Executive

Camelia Tigoudar Rahhali

Business Development Representative

Sean Innerst

Business Development Representative

30

LinkedIn Strategists, Consultants, Copywriters, and Experts across the US

110,000

Leads Generated for Our Clients

150

B2B Businesses We've Helped Scale

Take your business to the next level

Uptown Creation is a lead generation company helping B2B businesses achieve scalability. Our goal is to provide online value to brands wanting to grow, but who are not able to attract the right customers consistently.

We utilize innovative digital marketing strategies that have been proven and tested for years. These strategies, coupled with the human touch, enables clients to achieve higher quality leads, along with saving them time and money.

“I've sold out four of my events with leads directly attributed to Linkedin and Uptown Creation”

Joya DassFounder of LadyDrinks

Whether you’re looking for an in-person team workshop, or a virtual 1-on-1 partnership, we’ve got the skills you need to build out your business systems, close more deals, and ramp up your online presence.

I really appreciate Uptown’s knowledge of LinkedIn and of the CRM system I use – they provide actionable expertise, and they also provided me with extra help with a sales script, closing options and they took the time to do mock conversations with me.

Bruce DoreyPhD, PCC, International Performance Coach, Speaker, and Author, Bruce R Dorey Consulting

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