How Open Book Selling Uses Uptown Creation to Drive Sales and Land Customers

About Open Book Selling:

Open Book Selling provides sales management and leadership for mid-sized organizations. They work with business owners to help them with their sales management challenges, while helping them to build a healthy and successful sales-focused organization.





Open Book Selling’s Goal:

Increase qualified leads by 25% using LinkedIn

Uptown Creation’s Approach:

Using LinkedIn, we built a list targeting small business owners and partners who have sales teams of 3-25 employees.

Our goal with the messaging was to uncover whether they were dealing with this pain point: Are you spending your time running the sales team, and if not, who is?

Through a collaborative feedback loop, Uptown’s Customer Success team worked closely with OBS to consistently refine campaign targeting and messaging to ensure expectations were met.

Together we uncovered additional locations to target for more opportunities, and we continue to tweak our approach to keep up with OBS’s growth.


Over a 7-month period on our Done-For-You package, OBS generated over $236,000 in revenue


Connection Requests Sent


Messages Sent


Calls Booked




Revenue Closed

Kathryn Baker


We were looking for a way to generate leads to quickly scale up Open Book Selling, and Uptown Creation more than delivered. They managed the outreach on our LInkedIn accounts, and drove hundreds of qualified leads our way. We have generated $236K in revenue in the last 7 months with leads directly attributed to LinkedIn. 

Bryan, our Customer Success Manager, took the time to really understand our target audience and our offer, and we are thrilled with the personalized approach we were able to achieve together.

Kathryn Baker headshot

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