Open Book Selling Sees Revenue 10X from LinkedIn

Open Book Selling provides sales management and leadership for mid-sized organizations.  They work with business owners to help them with their sales management challenges while helping them to build a healthy and successful sales-focused organization.

About:

Open Book Selling provides sales management and leadership for mid-sized organizations. They work with business owners to help them with their sales management challenges, while helping them to build a healthy and successful sales-focused organization.

Founded:

2020

Employees:

3

Our Goal:

Our goal with the messaging was to uncover whether they were dealing with this pain point: Are you spending your time running the sales team, and if not, who is? Anyone who responded saying they were managing their own sales team was sent a follow-up message providing details on Open Book Selling’s service, which would provide an outsourced sales manager at a fraction of the cost of an in-house sales manager.

Our Approach:

Using LinkedIn Sales Navigator, we built a list targeting small businesses based out of Michigan and Ohio that have sales departments consisting of 3-25 employees. We targeted the owners, managing directors, and partners of these organizations.

6960

Connection Requests Sent

2051

Messages Sent

20

Calls Booked

125,000

Pipeline

75,000

Revenue Closed

Kathryn Baker

Co-Founder

We were looking for a way to generate leads to quickly scale up Open Book Selling, and Uptown Creation more than delivered. They managed the outreach on our LInkedIn accounts, and drove hundreds of qualified leads our way. We have generated $75K in revenue in the last 6 months with leads directly attributed to LinkedIn. 

Our Customer Success Manager took the time to really understand our target audience and our offer, and we are thrilled with the personalized approach we were able to achieve together.

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